Is Apple going to Make a Car?

February 17, 2015
Latest Devices,Tech News

Apple Car

Following previous reports that Apple were working on some form of car related software, a recent Reuters report has claimed that Apple are going one-step further and actually developing their own car. This is a move that would pitch them ahead of Google – who are said to simply be creating a car-based driverless software.

Despite confirmation of the project only coming out last week, it is reported that Apple CEO Tim Cook gave the project the go-ahead over a year ago, appointing Vice President Steve Zadesky (who oversaw the teams responsible for the iPod and iPhone) in charge.

Details of the project, reportedly named “Titan” (not iCar, shock horror!), remain highly secretive and only a few have been revealed – the two headline features being that it will be electric and self-driving.
These details come as a huge surprise given that Tim Cook is an outspoken advocate of the use of greener energy and that Apple were already rumoured to be working on some form of autonomous driving software to rival that of Google and Tescla.

An unidentified source, who spoke to Reuters, claimed that Apple “don’t appear to want a lot of help from car makers.” Instead, the report claims that Apple have been trying to recruit auto-industry robotics experts – and it is also reported that they want to steer clear of conventional engine structures and functions.
tim cook
This echoes Apple’s approach to developing the Apple Watch (link to my article), whereby they spoke to some Swiss watchmakers and recruited some industry experts and designers, but were keen to avoid any partnerships – instead opting to go-it-alone.

“SELF DRIVING CONCEPT IS NOTHING NEW TO THE CAR INDUSTRY”

Whilst it has not yet hit the market, the self-driving concept is nothing new to the car industry; Daimler, BMW and Audi have all revealed cars that can drive long distances without human control.

Appearance 

Nothing at all is known about the finer details of the vehicle’s aesthetics, but several sources say that it looks like some form of minivan – though the only report of a sighting has come from a flimsy source claiming to have seen a minivan-esque electric vehicle with Apple branding in San Francisco.

When is the Apple Car Likely to Hit the Market?

In short: no one knows. Although it is most likely that the product is at least 3 or 4 years away from any kind of release. There is also a lot of speculation that the product may never be released, given that Apple have a history of investing heavily in products that never make it to market.

However, one thing is for sure; if they want to, Apple have the resources to make it happen.

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